What is actually in it.

Not a feature list. These are the six things that decide whether a website earns its keep, and every one of them is in the £20 Website Upgrade, the entry tier, not an extra.

01The build

What we make you.

The parts of the website itself: what is on it, how it is put together, and how it behaves for the person looking at it.

01

All the pages for the website

All the normal pages, like services, areas covered, about, contact and more. Designed specifically for your sector. Professionally tailored to win enquiries.

  • Home, services, areas covered, about and contact as standard
  • A contact page with an enquiry form and a map
  • Extra pages wherever your trade needs them
  • Written for your sector, not a generic template
02

Built to handle mobile enquiries

Most people use a mobile phone as the primary online search tool. We tailor your website to work on mobile and desktop, to capture visitors early in their search.

  • Tap to call and tap for directions
  • Enquiry forms that work with one thumb
  • Images sized to load on mobile data
  • A layout that reflows, not one that shrinks
03

Designed to attract

Every website visitor is looking for a reason to contact someone for help. We use our expertise to make your website engaging for those visitors.

  • A clear reason to choose you, above the fold
  • One obvious next step on every page
  • Trust signals where a visitor looks for them
  • Fast to load, so nobody leaves before it appears
02Being found
An Optima build for a builder, shown on a desktop monitor, a tablet and a phone

Set up to be found is included, not an extra.

Local search is not an upsell. It is part of building a website properly, so it is in the £20 tier, not sold on top of it.

  • Your business, services and area described in the words people search for

  • Page titles and descriptions written per page, not generated

  • Structured data so search engines and AI assistants can read it

  • A sitemap, and pages that are actually crawlable

  • Readable to AI search tools, which is where a growing share of enquiries now begins

03Afterwards

And then we keep it running.

The half nobody mentions until it goes wrong. All of it is ours, and none of it is your problem.

05

Full technical functions

Our service includes all the normal technical services, like domain transfer or setup, with UK hosting and SSL.

  • UK hosting and an SSL certificate included
  • Domain transferred, or a new one set up for you
  • Backups and updates handled by us
  • Nothing for you to install or keep patched
06

It's the combination that matters

Technical know-how that brings visitors to your website. Layout and language crafted to engage them. It is the combination that converts them to enquiries.

  • Changes made by us, no editor for you to learn
  • Routine updates included in the monthly price
  • One person who knows your website
  • Tech and words working together to win enquiries